Upgrading To a New Digital Camera, Should I Do It?

For those of us who have been around the block in reference to camera ownership, you're very familiar with the upgrading game. In fact, if you're reading this article, you're more than likely on a 3rd generation of a camera in only the last 3 years. Was it worth it? Are you getting as much out of your current upgrade as you thought you would? These are the questions we'll be discussing. For the new camera owners, this will be something to think about as you look at newer and better cameras, and for the current camera owner who has upgraded several times already, I hope this article will enlighten you.

Marketing 101: Make It Bigger, Better, More Improved...And They Will Buy It

{mosgoogle}Ever walk down a grocery aisle of tortilla and potato chips, and see advertisements on the bags like: "Now Even Tastier!" "Now Even MORE Cheesy!" "Same Great Taste, Different Look!" "0 Trans Fats!" "High In Fiber!" "Naturally Low In Fat!"

I could go on but you might stop reading this and go out and buy a bag of your own favorite chips.

So, let's see. Where were we. You're probably thinking this is going to be another blabber piece on how marketing is corrupting our behavior, and how the world will end. Well, this isn't it. In fact, WE are to blame. Due to OUR spending habits, WE have created this marketing monster ourselves. Marketing gurus didn't just come up with this overnight. Our behaviors are quite obvious to anyone who would take a few minutes and study them.

The marketing department of any company, from tortilla chips to digital cameras, know if there isn't something new with the product itself, or at the least with the packaging, the consumer will shop for something else. Why? Well, it's human nature. We get bored. Regardless of how great a product is, we will buy something else, just because it's different. When it comes to consumerism, you and I are as platonic as a rabbit.

So, is there anything we can do about it?